founder, co-owner, perfectionist
I started my professional career at a young age, and I’ve spent the last 8 years working in event planning and social media marketing. The bulk of that time was spent coordinating events and running the social media campaign for San Bernardino’s resident PBS and NPR stations, where I grew to love the dynamic, creative world of event planning and management. I was able to plan and execute events of all types for PBS - from concerts and meet & greets to conferences, and painting workshops to exclusive screenings. After leaving KVCR, I had the opportunity to conceptualize and implement the social media campaign for Riverside’s Fox Performing Arts Center, where I developed the ability to be self-motivated, adaptable, and ready to solve any problem. I deeply believe that you can’t make anything great happen in your life without passion. I’m passionate about so many things, both personally and professionally, and I think the best way to see what I’m all about is to let you know what those things are: I am passionate about events - I am both creative and obsessively detail-oriented (I blame my mom for that), and the event industry affords me the opportunity to put those qualities at the disposal of my clients. I am passionate about local business, and I’m a firm believer in the sentiment that you “… get a lot of job offers in your life, but you only have one hometown.” Sydney and I are Redlands girls through and through, and one of our main goals at Cross + Swan is to bring businesses together to give locals and tourists alike a taste of everything our wonderful community has to offer. I am passionate about so many things in my personal life - helping people and giving back, cooking delicious food for my friends and family, playing with my adorable puppies, reading great books, and solving a Rubik’s cube in under 3 minutes.
SYDNEY PATTERSON ERICKSON
founder, co-owner, people person
Hailing from sunny Southern California, I have always had a passion for service and hospitality. I realized this during my experience planning events for the past 6 years. My strong attention to detail and passion for pulling off events stems from working beside my mom. I’ve worked for Bon Appetit and the University of Redlands doing events for 20 to 10,000 people and have been able to be a key event planner and coordinator for many of their high-grossing events. I’ve been lucky enough to have lived in Redlands for most of my life. I also spent some time in Burbank, CA, where I graduated from MUD. I then furthered my education in New York City, but I’ve always had a soft spot for Redlands. From the many non-profit organizations to the amazing pride that the people of Redlands have for their small but growing town to the history that brings people to visit, Redlands is a truly unique and wonderful place. I’m very involved in Redlands and have been since a young age. I’ve had the opportunity to donate my time to the Assistance League, the Redlands Fire Department, and the Redlands Bowl. I’ve assisted with events for all of these organizations as well, including galas, golf tournaments, and children’s workshops. My strong communication skills have tailored me to be a leader in the workplace while providing consistently excellent customer service to clients and patrons alike. I’m an excellent multi-tasker, and I’m highly organized. I'm a think-outside-the-box gal that can work with any budget. My warm and enthusiastic personality, along with flawless precision and attention to detail, has helped contribute to the success and client satisfaction I have received. I couldn't be more excited about making my dream of owning a business come true with not only someone I have known for 15 years, but also someone who is as passionate about small business and event planning as I am.